Designing Emotional Content
into the Mouthfeel of Food

Food Design

Designing Emotional Content into the Mouthfeel of Food

Food Design

Processed foods may lack nutritional value; however, they are inexpensive, convenient, and highly palatable or satisfying to consumers. All of these factors impact the relationships we have with food. One of the reasons why processed foods are enjoyable is the variation of sensorial qualities it provides. Our senses facilitate our connection with food, we observe the color and form visually, we examine the texture with our hands and mouth, we hear the crunch of a crispy chip. All of these factors are considered in the realm of food design. Designers can contribute to this area by applying the Design Thinking process used to design an object to designing food, through exploring physical attributes, mouthfeel, and aesthetics of food. Providing designers with a chance to positively affect human food preferences, which can lead to the creation of more desirable, healthy food products. Designers in the food industry had not applied Design Thinking until 2017.

Concept

Exploring food as a material, while incorporating emotional design to produce healthy, desirable foods that provide the consumer
with a unique experience.

Concept

Exploring food as a material, while incorporating emotional design to produce healthy, desirable foods that provide the consumer with a unique experience.

Saddle

The shape ts perfectly into your mouth. Your tongue and palate come in contact with the carrot, while your teeth crunch on the satisfying chip.

Saddle

The shape ts perfectly into your mouth. Your tongue and palate come in contact with the carrot, while your teeth crunch on the satisfying chip.

Saddle
Segmented Lolli

Segmented Lolli

This design allows the user to easily break o bite size segments, which relieves the unwanted stress put on teeth when biting off
of a large diameter.

Burst

Perforated raw carrot topped with a carrot juice caviar meant to be put between tongue and palate then popped. The juice will seep through reaching tongue.

7816_Lobos2503
Melt Away

Melt Away

A meringue like texture that melts once it comes in contact with liquid, creating a viscous substance hinting to a puree.

Fuse

Carrot jelly melts into a chip that has a soft carrot strip in the center, to make the jelly texture more acceptable.

Fuse

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